Internal Linking Strategy for Indian Forex Affiliate Sites 2026 — Complete Guide
Internal linking is one of the most underutilised SEO techniques. Correctly linking between your own articles distributes ranking authority and helps Google understand your site’s topical structure.
Why Internal Linking Matters for Forex India Sites
When your ‘Exness review India’ page links to your ‘Exness UPI deposit guide’, you are telling Google: ‘These two pages are related and together they form comprehensive Exness India coverage.’ Google rewards this topical depth with better rankings for all linked pages.
The Pillar-Cluster Internal Linking Model
Pillar page: ‘Best Forex Brokers India 2026’ — links to all individual broker review pages. Each broker review page: Links back to pillar + links to deposit/withdrawal guides for that broker. Deposit guides: Link back to broker review + link to comparison articles. This web of internal links concentrates authority on your most important commercial pages.
How Many Internal Links Per Article
- Short articles (800-1,200 words): 3-5 internal links
- Medium articles (1,200-2,500 words): 5-8 internal links
- Long pillar articles (2,500+ words): 8-15 internal links
- Rule: Every internal link should be contextually relevant — never force links
Anchor Text Strategy
Use descriptive anchor text, not generic text. Good: ‘open your Exness account with UPI’. Avoid: ‘click here’ or ‘read more’. Vary anchor text — do not use identical anchors for the same page. Mix: exact match, partial match and natural language anchors across your site.
Internal Link Audit Process
Monthly: Use Screaming Frog free version (up to 500 pages) to crawl your site. Identify orphaned pages (pages with zero internal links pointing to them). Add internal links from related articles to any orphaned pages. Every article should have at least 3 internal links pointing to it.